Entrepreneur · Investor · Consultant
I build, back and advise businesses across healthcare, haulage, hospitality and AI, and help the world's most regulated organisations get product and service design right.
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About
An owner's eye for what a business needs. A designer's discipline for making it work for the people who use it.
Jay Soni is a London-based entrepreneur, investor and consultant. He builds and acquires businesses, develops AI products, and advises some of the world's most regulated organisations on product and service design.
His career spans more than 25 years, from senior leadership roles at EY and Mintel to his own ventures in healthcare, haulage and logistics, hospitality and artificial intelligence.
He founded his consultancy, Zyonstudios Ltd, in London in 2019.
What I do
Three roles, one approach: find what has real fundamentals, then make it work better for the people who depend on it.
01
Entrepreneur
Ventures spanning healthcare, haulage and logistics, restaurants and hospitality, and artificial intelligence.
AI-powered applications that build on machine learning work he began at EY, where he developed a transaction classifier.
02
Investor
Acquisition-led investment in established UK businesses with strong fundamentals, particularly in healthcare.
An owner's focus on operations, customer experience and digital capability.
03
Consultant
Product and service design for regulated and enterprise teams in financial services, healthcare, energy, aerospace and insurance.
Brought in when a product or service has to satisfy compliance, legacy systems and real users at the same time.
Design practice
Great interfaces fail when the service around them is broken. Jay designs both: the screens customers touch and the journeys, operations and people that deliver them.
Digital products for regulated and enterprise organisations, taken from strategy and research through interaction design to a shipped, scalable interface.
End-to-end services designed across channels, teams and operations, so the experience holds together from first contact to resolution, not just on screen.
Client portfolio
Product and service design through Zyonstudios, from global financial institutions to aerospace, energy and consumer brands.
Career arc
Senior design leadership inside global organisations, then founding and building his own.
Zyonstudios Ltd · Founded 2019
Product and service design and advisory for regulated and enterprise organisations, alongside his own ventures in healthcare, haulage, hospitality and AI.
EY UK
Led product design across Tax, Transformation and Technology, and built a machine learning transaction classifier.
Mintel
Eight years leading design at the global market intelligence firm.
Earlier
Design roles across high-volume consumer platforms.
Open to
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At a glance
Contact
Tell Jay a little about what you have in mind. Every enquiry is read personally.